In 2017 we collaborated with the creative agency Sincera to help ParaSport Denmark launch their nationwide campaign ”Hvor svært kan det være!” encouraging people with disabilities to join their local sports club and participate in disability sports.
In Denmark there are 100.000 children and young people with disabilities and only 10% are estimated to engage in sports, whereas the number is 50% for the same group without disabilities.
ParaSport Denmark wanted to make it accessible and easy for children and young people with disabilities to find and participate in activities and be part of sports.
We developed a customized portal which connected to the ParaSport Denmark’s website – this way making the database’s information available to a group of users who previously hadn’t had access in the same way.
STRØM designed a portal that speaks to the young crowd and can help the group, and their families, to get a quick overview of parasports available in their local area and filter through options using different parameters, thereby making it easier to find an activity suiting their wishes.
The portal was designed in a way so it easily adapted and transformed to different sensory disabilities e.g. sight or hearing.